The group also encourages sportspersons, both men and women, in its domain. In order to encourage sports, sports gear is provided to the local youth, playgrounds are maintained, sponsorship is given to the sportspersons to compete in national and international levels. Players like wrestling champion Debendra Kumara and football player Anita Munda from Odisha have made us proud and have become role model for other players. Beside sports, the Group also promotes local cultures and traditions actively. Financial support is given to the villagers for construction and renovation of temples, celebrating tradition and festivals etc.